Our marketing and advertising plan will consist of primarily online campaigns and strategies. Locate will have social media accounts such as Instagram, Twitter, and Facebook to promote our website. On Instagram we will utilize the sponsored posts page and influencer marketing to target our audience online. Through this platform we will also use giveaways and deals for following the account to increase traffic. Through Twitter we will use sponsored tweets, hashtags, and directly interact with our customers through tweets. On Facebook we will use sponsored advertisements and use the events feature to promote promotional events. This will be our main platform because it is the most popular social media platform for our target audience. On the social media platforms we will have display advertisements to engage users and influence them to visit our site.