The audience user demographics we are trying to target are restaurant goers in metropolitan areas between the ages 25-45. We are targeting this specific demographic because according to Brandon-Gaille Small Business & Marketing Advice, “people in the 35-44 age demographic spend the most on food away from home at $7,483, which accounts for 43% of their total food expenditures.”

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We wanted to start our target audience at age 25 because this group is part of the millenial age group, which is described as very tech savvy and explorative. Our application is via Iphone and Android so users must be able to use apps and the internet.