Search Engine Optimization
In today’s world it is important for companies to have a strong online presence, especially new businesses. If we are not getting our name out there, it will be difficult for customers to find us. That is why we will be utilizing Search Engine Optimization, also called SEO. SEO is a set of techniques to increase the traffic on our site by ranking highly in organic search results on a search engine. We will be using organic and paid search’s to achieve the best results for Locate.
Google Analytics
Google analytics is used to track keyword performance over a period of time. It will provide data on what devices our users are accessing our website from, how long users are staying on the site, how they are finding our site, conversion rates, and much more. Our SEO specialist can gather the intel to create a plan of action for website optimization.
Google Search Console
Google search console focuses on analytics related to website performance in search engines. This is a highly useful set of tools to help monitor website performance in the Google search index, which is the most used search engine. It shows us information about the companies search appearance, search traffic, technical status updates, and crawl data.
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GSC will give us data and statistics our SEO specialist can use to optimize our website.
SEMrush
We will use this system as well as Google Analytics to find and plan what kinds of keywords we should be using to best market our company. From this data, we would find information such as keyword volume and trends.
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Other Options
Our SEO specialist will be in charge of implementing the data obtained and applying a plan of action to increase search engine optimization. They will also be in charge of keyword distribution and work closely with the marketing team to get ads on similar pages to ones our users are finding us from. The specialist will keep up with the blog to increase organic search optimization.
SEO Specalist
Blogging
Blogging will provide valuable information for potential customers and website visitors as well as a place to insert keywords plenty of times, while keeping the information relevant and current. Blogging will also offer the opportunity for internal linking and ability to connect with the audience.
Link Building
Link Building is a process of acquiring hyperlinks from other related websites to ours so users can navigate from a webpage to ours. Backlinks remain Google’s go-to ranking signal so it is important that we are on top of link building.
Related Searches
Using this tactic will allow Locate to appear at the bottom of the results page if something is searched similar to what our application offers. For example, if someone types in wait times or something similar to our features, we will show up as an option for them to explore.