Analytics

We will use Google Analytics to gather the information below for our website and mobile platform. Google Analytics works with Google's advertising and publisher products, so we can use the data to deliver business results. With this program we can implement a tracking number to each page on our website to collect the data above such as what page is the most visited.

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Data that will be collected: 

• Location

• Devices used to access website

• Number of visitors and their source

  • Unique and repeat visits 

  • Traffic sources: organic search, referral, direct, or social

• Bounce Rate

• Average Time on page

• CTA click through rate

• Conversion by traffic source

• Conversion Rate

  • A sale 

  • A subscriber to an email list

  • A social share